Realtor Marketing Plan Ideas – The Ultimate Walking Billboard to Generate High Quality Leads

This is a pretty simple Realtor marketing weapon but overlooked by most agents. Yes, it can be a bit cheesy but only if you make it cheesy. The most famous example of this technique would probably be the “yellow jacket wearing” agents (company name will remain nameless but you can guess). What Realtor marketing weapon am I getting at? What you wear can be a fantastic form of Realtor marketing! But I don’t suggest wearing a silly yellow jacket and name tag like one “big box” company out there.

You’re walking around and milling out in public all day as an agent, or at least you should be. Don’t sit behind the desk eating donuts when you have nothing going on. Grab a shirt you’ve branded and walk around the mall. Wear it when you’re showing houses, canvassing houses, holding open houses, at the gym, at the grocery store, at a church picnic, going to bed, etc. Ok, maybe not the last place but I wanted make sure you’re still paying attention.

Get creative and put your Realtor marketing message and/or image on a t-shirt or dress shirt. Make it eye catching.

For example, on the back of a t-shirt, have a killer headline with your website underneath. It could be something like, “Save $9,429 When You Buy a Home with Me!” with your website underneath. There are plenty of companies who will take care of all the design and printing for you, which we’ll get to shortly. You just need to get unique and creative with this Realtor marketing weapon and come up with the design and sales copy you want printed.

When you’re wearing your marketing like this, it’s FREE (aside from the cost to print the stuff). It doesn’t cost you anything to walk around. You could have 100 people take the time to read every word of your shirt and it doesn’t cost you a dime. Not too many Realtor marketing ideas can provide that. Some people will read your shirt and start a conversation. Perfect! Start building a relationship with them. This would be the ideal start. Try to collect some info or at least give them your card or worst case, tell them to just go to your website.

The second best result would be some of those 100 people, who read your shirt, to go to your website and check you out. Many folks don’t want to start up a conversation with a stranger so they’ll see what you’re all about on your website. And if you’re smart, you’ll have an opt-in box giving away some type of freebie in exchange for their name and email. I would suggest keeping whatever you put on your clothing simple. Use a headline, your website and possibly an image or all 3. Don’t go writing a novel or printing in size 3 font so nobody can make out even a letter. Keep it simple and attention grabbing.

I’d put the headline at the top with maybe a slick image underneath and your website under the image. The color you use is as important as the words too. Black and white won’t really stand out. But a red shirt with white lettering will definitely pop and catch some eyes! I wouldn’t use a phone number instead of your website as it’s harder to remember than a good website address (unless it’s a number like 800-top-agent). Plus, most people want to check you out first rather than call you up. Although, make sure your phone number is on your site because there are still some people who only want to use the phone.

A couple of top notch vendors I’d recommend would be CustomInk.com and ShowYourLogo.com. You can print a design on just about anything from mugs to clothing to pens and misc. giveaway items. Check out the prices and options and see if it’s something you want to include in your overall marketing plan. Remember, once you’ve paid for the products, the rest of the marketing is free! If you’re out in public a lot, this is a marketing weapon perfectly suited for you!

5 Book Marketing Tips Authors Can’t Ignore

Recently, an author friend of mine discovered the realities of publishing: Authors market their works book by book. Marketing is a continuous thing, and there is no kicking back and resting if you want people to buy what you write.

Sadly, there is no magic formula for marketing. There are no guarantees that if you “follow these ten steps and your sales will increase 1000%!” I hate to be the one to break that news to you, but if you know me well, you know that I tend to be pretty blunt about things.

So, in the sense of sound copywriting strategy, since I’ve just presented the pain, it is now my duty to present my readers with the solution to all their woes.

Unfortunately, I can’t. I just don’t have the definitive marketing solution for writers. No one does. And if someone says they do, they’re pulling your leg, to put it nicely.

HOWEVER, what I do have is some lessons learned from experience. There are a lot of marketing tools and techniques out there in the industry that are perfectly suited for writers. You should endeavor to use as many of them as you can if you really want to turn your writing into something financially profitable.

I also recognize that few authors are true marketing experts. Nor have I met many who want to be. So, I have compiled a list of the top five marketing tools that I feel are MUST HAVES in the publishing world – those things that constitute a minimum requirement for authors who take their writing – and sales – seriously.

1. An Author Website
Have we done this one to death yet? Obviously not. I still see the majority of authors either ignoring the need for a website or creating websites that don’t shine in a professional light.

If you have a website, you have access to free marketing. Even if just five people stumble upon it a month, this means you’ve put forth absolutely no effort, but (hopefully) caught the interest of five people who would have otherwise remained ignorant of your existence.

Another point to be made here is that modern society simply expects anyone who is serious to have a site. Maybe even everyone who is not serious, as well. So, if you elect to refrain from entering modern society, you take the risk of people not believing you are a real, serious writer. They won’t even consider becoming loyal followers.

This is true if you create a sloppy, unprofessional site, as well. Think about it – if you’ve not even bothered to proofread your site and it’s full of grammatical, punctuation and layout errors, how can they really take your writing seriously? Do you think they will want to buy a whole novel from someone who can’t even get copy on their website correct?

It was a rhetorical question – the answer is pretty self-evident.

2. Business Card
There is nothing that stirs up more interest than letting people know you are a writer. Just saying it will create interest. But when you hand them a card that says – in writing – that you are exactly what you claim to be, well, that just takes it to a whole new level.

Business cards are the bread and butter of sales. No salesperson worth their salt takes a step outside their door without one. You may be a writer, but writers are in the nasty business of actually selling what they write – they have to be if they ever want to be recognized. I mean, if a tree falls in the forest and no one hears…well, you get it.

3. Sell Sheets
When I first heard of a sell sheet, I admit I had to run to the computer and look it up. I had absolutely no clue what they were. Technically speaking, a sell sheet is ideally a one-page brochure on a book that you have in print or that you will have in print soon. You create them to send to book stores, conferences, conventions, libraries and the like, or include them in a press kit. It includes information on your book, such as:

  1. The title of your book
  2. A synopsis
  3. A short bio of the author
  4. A photo of the author and one of the book cover
  5. How to find (and buy!) your book, including ISBN, format (e-book, hard cover, soft cover, etc.), ordering info and date of publication
  6. Your contact information
  7. Any reviews you’ve obtained

A sell sheet is intended to do exactly what it says: SELL. Do you really want to give the same verbal spiel every time you run into a potential sales resource? Not me. I find it’s easier to create a sell sheet, hand it to a potential contact, and then answer any remaining questions. It’s also nice to know that they’ve got something visual to take with them and consider long after I’ve left the room.

4. Press Release
This is probably the most essential piece of copywriting you can create for yourself. Not only do you have to write it, you have to send it somewhere, as well. There are quite a few free and low-cost press release services out there that can help get your release in front of the right people – journalists being some of the ‘right’ people.

Believe it or not, journalists hunt the press release sites looking for news. They have to fill pages with content and there’s only so much they can write about famous murderers or the economic situation. In fact, they seek out feel good stories. A new author, a new book – these are feel good stories.

It’s important to take advantage of your local market – local papers, radio stations and television stations. How many areas have a published author living within their midst? They want to make you famous – they love having you as a part of the community. Your local community is one of the best potential sources of loyal followers. For each person in your area that loves your book, they will spread the word to more and more people outside your community, creating a regional – and perhaps national – base for sales of current, future and past novels. PR can have exponential sales benefits – USE IT!

5. A Marketing Plan
You aren’t going to get very far unless you have a plan on how you are going to sell your books. As many authors have learned the hard way, books don’t magically sell themselves. You have to let people know YOUR books are out there, waiting to be purchased and enjoyed.

Your plan should encompass the following:

  1. The date of final editing and submission to the publisher
  2. Estimated publishing date
  3. Date to finalize sell sheets, press releases, synopses and final bios
  4. Local media targets and sales outlets where you will concentrate your first marketing efforts
  5. Regional media targets and sales outlets that will receive a secondary marketing focus
  6. Potential national media targets and sales outlets that have the best chance of accepting your work and passing on the word
  7. A list of upcoming book conferences, seminars, workshops, etc., where you can talk up and sell your books

And this is just the start. The more lengthy, wide-ranging, and detailed you are in your marketing plan, the better your chance of seeing true sales success. You can even draw up a separate social media plan – it’s free PR, after all.

Having a Heck-Of-A Time Doing Internet Business Marketing?

Internet business marketing is used to get your message out to the public on a auto-pilot basis, 24/7 while you sleep.

Also it’s relatively inexpensive to reach your prospects and will usually show you results even if your not trying to hard.

The problem is not many people know the principles to do internet business marketing properly.

Here are my biggest tips you can take today and improve your online marketing…

1. Choose a good business name, don’t do anything hockey or cheesy. Make sure it’s easy to remember and sticks out when you see it.

Remember what ever you pick can last forever!

2. Choose what work you want to do for yourself online, don’t just hire it all out without figuring out what exactly needs to be done. I say this because there are thousands of internet marketing consultants and all of them are very expensive.

It will do you better in the short term and long term to figure out what work you are going to do and what work your going to hire out.

3. Make visually appealing and easy to read content that educates your prospects. Doing this properly will pre-sell them and instantly give you authority status.

The internet marketers who master this will bring the most paying customers to their business for many years to come.

4. Choose a website that can host all of your content. In internet world we call this a blog.

You might have a static homepage that will direct visitors to what they want, but always make sure their is a place that will regularly update with new content.

This will give your site stickability and keep your visitors coming back.

5. Include some way to capture personal info…email, phone number & name.

This will allow you to follow up over time and build trust with them until they are ready to make a purchasing decision.

Offer something of high value to them, this will give them the incentive to fill out the form on your site with their precious personal info.

6. Start conversations with the visitors on your site. Don’t be afraid to say you disagree or you don’t like what they said. It’s good to show you are human and have opinions as well.

Buyers are attracted to genuine people.

7. Decide your marketing plan and the message you want to go out when people see your advertisements or your content.

Over time as people keep seeing your ads you want to start building a certain reputation, they might not click on your advertisement the first time but after 5 or so times they will finally do it and you don’t want to disappoint them.

8. Invest wisely, every business owner who is just starting out online, only has so much money they can invest before they go broke.

Make sure you don’t just shotgun it- Take it seriously and write out your plans, goals and the strategy your gonna take to get you there.

Take these to heart when you are doing your internet business marketing, the more diligent you are about them the more money you will put into your bank account.